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Monday, October 10, 2016

Intelligent Smart City Marketing

Via MIT:

Intelligent Marketing in Smart Cities Crowdsourced Data for Geo-Conquesting
Bo-Wei Chen, Monash University
Wen Ji, Chinese Academy of Sciences

The authors’ approach for intelligent marketing in smart cities uses large-scale crowdsourcing based on mobile user behavior for market planning. The approach tracks user trails via mobile devices to help marketers analyze crowd flows for geo-conquesting.  ... " 

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