Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018
By Suman Bhattacharyya
If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. It's part of a digital transformation of local-focused ads in communities across the country, and risks sidelining traditional print ads. ... "