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Monday, July 18, 2016

Pokemon Go and Retail

Is Pokemon Go the new phenomenon, and will it bring augmented reality mainstream?   I do remember when this was expected of 4 Square too.   Interesting emerging stats in Adweek article below: 

" .... Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.

The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect. The mobile app became immensely popular almost immediately and is already causing small businesses to tweak their in-store marketing. Tech vendor Similar web predicts the app will amass more daily active users than Twitter in the coming days.  .... " 

And more about location than augmented reality, in Time,

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