A number of my readers are interested in my former employers activities in marketing and those relationships to technology. In the latest Cinci Enquirer, (you may have to register for access) an extensive article on where P&G is going, and how it is testing new marketing methods, like the Club-Replenishment idea. Razor blades and now detergents. Whats next? Sounds like you need a closer modeling of consumer and marketing.
As a person whose retirement is linked to how they are doing, I continue to follow this.