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Wednesday, July 20, 2016

Buying Disruption in Personal Care

Buying into Disruption.

Unilever Buys Dollar Shave Club for $1 Billion   
Deal represents a big win for Dollar Shave Club’s investors.
Unilever announced on Tuesday evening that it is getting into the razor business, by agreeing to acquire Dollar Shave Club.

No financial terms were disclosed, but multiple sources close to the deal tells Fortune that Unilever  UK  is paying $1 billion in cash for the Santa Monica, Calif.-based business. That same source says that Unilever approached Dollar Shave Club about the acquisition.

Dollar Shave Club founder and CEO Michael Dubin will continue to run the company, which will operate its direct-to-consumer razor business as an independent entity. The acquisition should help Dollar Shave Club expand faster into new geographies (it’s currently in three countries), and significantly improve its distribution abilities in existing markets. ... " 

(Update) Discussion in Retailwire.

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