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Wednesday, July 06, 2016

Nestle Open Innovation Platform

Via Idea Connection.   Former colleague and P&Ger Pete Blackshaw is quoted.

" ... In an interview with The Drum, Pete Blackshaw, global head of digital and social media at Nestlé, said:  '…the way that will work is we will take businesses challenges from within Nestlé. That might be how to figure out the next generation Nescafe or figure out the Internet of Things for Nespresso, and it will allow entrepreneurial technology start-ups to almost bid for the opportunity and then we have to respond in a certain amount of time.'  ... " 

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