Monday, March 31, 2014
Virtual Retail Shopping vs Shelf Research
Will we eventually be using virtual reality to shop? Another area of examination in the innovation center. The recent emergence of Oculus and Google Glass brings the idea to the surface again. Virtual shelves are being used to shelf test presence, but not often full presence for shopping. Had a long conversation recently about the difference between augmented reality and virtual reality. The former will likely prevail for now except in the most specialized areas. The picture at the right shows an example of virtual shelf research at Full Scale Virtual Research.