Unilever Deploys Mobile Marketing Platform
Unilever has become the first company to activate Brandtone’s automated mobile marketing platform and engage directly with mobile phone users in the world’s fastest growing markets.
The Konnect platform can send targeted messages to millions of consumers at a time which is most useful and valuable to them.
Through the platform, marketers have access to a vast database containing information that consumers have agreed to share. This allows them to identify a target audience, create a relevant brand promotion offer and issue a call to action using everything from SMS on basic phones to rich media on smartphones. At present over 90 percent of handsets in emerging markets are basic feature phones. ... "