Obvious, most interesting are the details of how this can extend these capabilities with new data and analytics. Then, where does the analytics invade? In ClickZ:
When a marketer sets up email triggers to send messages to customers, it is for usually for something straightforward: a birthday discount code, a welcome email, or a reminder that the customer left something in his or her cart.
Technology, though, has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Marketers, then, need to think more strategically about how and when they're using triggers to reach a customer's inbox. ... "