KC says more marketing specialists needed. In particular technological skill that can determine what is possible with new data.
" .... As companies turn to digital marketing to build their brands, they will need marketing specialists that have a combination of marketing, technological and creative skills, according to Mayur Gupta, global head of marketing technology at Kimberly-Clark. Consumers have more of a voice than ever before on digital platforms, and marketers need to respond to what they say about their brand. "It’s the modern consumer who is omnipresent and is pretty much everywhere," Gupta said ... "