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Friday, March 07, 2014

Major Snack Maker Digitizes and Socializes

More moves in ad socialization, in Ad Age:

" ... Snack Maker's Media Chief Says 'It's About Digitizing Our Entire Approach to Communications' .. Master best practices for integrated marketing communications between advertising and social media. ... Snacks and candy giant Mondelez International said today it would put Facebook at "the core of our media investment plans" as part of a new deal with the social network.... " 

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