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Tuesday, March 11, 2014

Collaboration Between CPG and Retail

Some fairy obvious observations, but still an interesting set of thoughts on the idea.   Via Kalypso.

What Is Collaborative  Innovation?
" ... Today’s industry leaders are competing to win with open innovation, working with many partners in the value chain—including universities and companies from other industries—by opening up to external partnerships and increasing reliance on collaborative idea generation. As a result, successful open innovation partnerships are enabling the discovery of new and meaningful ways to satisfy the customer and consumer in a way that builds bottom line results for all value chain partners. Collaborative innovation is an open innovation strategy that enables consumer packaged goods (CPG) manufacturers and retailers to partner for profit and provide shoppers and consumers with more innovative offerings. ... "

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