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Friday, March 21, 2014

FTC on In-Store Tracking and Data Security

In Retailwire:   Key to follow for those that want to gather additional big retail data.   " ... Advertising Age recently reported on five expected areas of focus for the Federal Trade Commission this year. All five revolve around consumer privacy and data security. This could become an uncomfortable situation for retailers and end up costing time, resources and money if the industry doesn't act now. What standards around the use of consumer data should become standardized across retail?  .... " 

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