A step towards an Internet of Everything? Or should everything be just as intelligent as it needs to be? My former enterprise develops a smarter toothbrush. " .... Procter & Gamble’s Oral-B announced the release of its first ever web-enabled toothbrush. Setting a new standard for dental hygiene, the next SmartSeries toothbrush will include a smartphone app, helping users to know if they are brushing too hard or if it’s time to brush another area of their mouth. If that’s not enough, the new Oral-B connected toothbrush experience also suggests nearby dentists for you, gamifies teeth cleaning, and even provides weather updates. Sounds exciting, but does it make sense for the customer? ... "
From the HBR Blog. Hardly simplicity. With a provided App. You expect a simple tool to do the task well, without any additional complications. Clear example of attempted over design. The HBR Blog does a good job of describing the issues involved. Many of the tasks that are suggested for this newly designed 'tool ensemble' can be readily performed by an App, and a tool we already have to run the App.