The personality of devices. An interesting experiment that creates some new approaches to design consideration between product and consumer.
" ... Injecting some personality into products might be one way to help people notice that they’re not really using everything filling their home. As Rebaudengo tested his network of toasters, people were suddenly hyper-aware of an object they'd never noticed before. They started changing their everyday lives; one family even had a party just so they had a reason to make more toast.
"Suddenly an object that has no real value gets a lot of value because you are judged as an owner," he says. "It was kind of fun because even though it was a speculative vision, by making it real enough you get these full reactions. What if this was true?" ... "