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Friday, November 08, 2013

Procter & Gamble and Unilever Honored

In Mediapost:

" ... P&G ranks highest for marketing; Wal-Mart named best retail partner  ... Procter & Gamble and Unilever are in the top spots among marketers of consumer packaged goods, and Wal-Mart Stores and Target are the most effective retail partners, according to Kantar Retail's annual PoweRanking list. "In a world of increasing eCommerce, brick-and-mortar retailers have never been more open than today in collaborating to build better shopping experiences," Kantar says in the report. ... 

Procter & Gamble came in No. 1 again this year, earning the highest marks for “clearest company strategy.” And Unilever moved into second place, powered by its flexibility in meeting retailer needs and improvement in its strategic alignments. It also scored highest on “best combination of growth and profitability.” And its shopper marketing programs ranked No. 1 overall, besting P&G. Kellogg, which rose to No. 7, is the only company with sales of less than $10 billion to crack the top 10.  ... " 

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