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Tuesday, November 19, 2013

Reducing Customer Defections

In the HBS: On reducing customer defections.  A classic case for quantitative analysis using classification methods.   " ... Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurélie Lemmens explains how to find them. ... ".    Studying this research further.

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