What Search Graph Means to Retail

What Facebook Search Graph Means to Retail. In POPAI:  " " ... Basically, the bigger a brand’s fan base and, more importantly, the more active they are, the more they’ll likely reap the benefits. And, in addition, if a big brand goes to the trouble to really work the local angle–for example, like some big brands have already done on Facebook, create local pages for stores, then when a user searches for “the best pizza in Chicago, IL”, big brand chains will have more of a chance of popping up alongside local retailers and merchants, who, on the flipside, benefit from that same local spin gained from a users’ local connections. ... "  ... '