Preparing for Analytics 3.0

I like Thomas H Davenport's concise description of what he calls Analytics 3.0.  Much as I dislike the numerical indexing of the approach.  It is largely about what has mostly been called 'Big Data' recently, but taken from the proper decision improvement side.  A long time practitioner, I believe it is about the decision, rather than the data, big or otherwise.  Bravo.   He concludes: " ... Even though it hasn’t been long since the advent of big data, I believe these attributes add up to a new era. It is clear from my research that organizations—at least the big companies—are not keeping traditional analytics and big data separate, but are combining them to form a new synthesis. Some aspects of Analytics 3.0 will no doubt continue to emerge, but organizations need to begin transitioning now to the new model. There is little doubt that analytics can transform organizations, and the firms that lead the 3.0 charge (like Procter & Gamble, which I wrote about last week) will seize the most value. ... " .   Many of us are preparing for the transition.   See also about how P&G has used and is preparing for Analytics 3.0.