P&G Finds Goldmine in Analytics

In the WSJ Blogs: Thomas H Davenport describes some his findings after meeting with Procter & Gamble.  Exploring P&G's long time use of the analytics technology space. I was involved with its development and use there since the late 1970s.  Most every part of the company used analytics with data that was big (for the time) to improve process.  Sometimes spectacularly.  Usually fundamentally.  Davenport lays out the land about how the goldmine will look in the future, with the ability to use bigger, granular and far encompassing data.  See also how he positions the changes as Analytics 3.0.