A set of observations about what is going on in Consumer Products from Smarter Planet. Some good examples of innovations to follow from the use of the Cloud. " ... In fact, recent research by IBM indicates that while 16 percent of the global sample of business leaders surveyed were already using cloud capabilities for sweeping innovation (such as entering new lines of business or reshaping an existing industry) within the next three years, 35 percent intend to use it to transform their business models.
To explore this further, The Consumer Goods Forum has collaborated with IBM on a new study that looks at how cloud will drive innovation in the consumer goods space. In conjunction with IBM we presented a preview of the findings at our recent CGF Paris Conference which focused on marketing, IT and supply chain issues, and have now published the full study. .... "