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Thursday, February 28, 2013

Social Marketing Analytics

An interesting set of examples, from GE and others:  " ... Offloading content development has allowed the company to develop an overarching social media strategy that plays to each platform's strength. Marcum considers Facebook as "GE at its most accessible" because it has the most content and fastest response times. YouTube is an avenue to celebrate GE's technology and manufacturing impact with engaging videos.... " 

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