Coke War Room in Action

In Ad Age:  A look at the Coke war room during the Super Bowl.  Quite an interesting case of the real time, manual manipulation of a digital event.  What kind of support is needed in this 'War Room' to make it useful and efficient.  Questions we are asking in a broader way now.    " ... Super Bowl Sunday was filled with ups and downs for Coca-Cola and its agencies -- even before kick off. The team kicked into high gear with a morning conference call as soon as Pepsi Next's spoof of its Super Bowl ad "Mirage" went live on Funny or Die at 9 a.m. "We knew we had to respond, but we had to keep it lighthearted," said Pio Schunker, senior VP-integrated marketing at Coca-Cola North America. "We wanted to keep it in the vein of imitation is the sincerest form of flattery." ... '