Sunday, February 24, 2013
Making Time For Innovation
In Innovation Excellence: A former CPG innovation manager Kevin McFarthing, talks about how people collaborate for innovation in the big enterprise, spinning scenarios that sound very reminiscent of my own experience. Good read. " ... First, if you are serious about innovation, time must be found to do it properly, with a clear link to strategy, a strong understanding of priority areas to attack, a process that’s well understood and targets to reach. There is no point allocating an hour in the management meeting agenda and saying, “right, it’s innovation time, let’s have some ideas.” And please, don’t start an innovation initiative with a suggestion scheme. ... "