Sephora Haul Addiction

Ann Althouse examines the 100,000 videos entitled "Sephora Haul' on Youtube.    Quite an interesting view of what might be called cosmetics addiction and ultimately cosmetics in retail.   Despite my former  involvement in cosmetics CPG, I was unaware of this social direction.    Jezebel also comments.  A problem that has no name?  At one point it would be interesting to try to extract insight from these 100K videos.