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Wednesday, February 27, 2013

CPGs Replace Likes with Call to Action

In Adage:  " ... RB, Lever Add Interactive Games, Digital Deals to Online Branding Efforts ... " ... After studying effects of brand advertising on e-commerce sites and elsewhere, the U.S. chief strategy and marketing officer for packaged-goods giant Reckitt Benckiser believes that "the return on investment is three times better when you do ... " 

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