Wednesday, February 06, 2013
Digital Disruption and Engagement Relevance
In Adage: Digital Disruption Can Make TV Ads More, Not Less, Relevant : How An Era of Direct Relationships Will Give New Life to TV Ads By: James McQuivey of Forrester. And then what analytical methods can be used to make this connection work better, based on information about the content and the viewer?
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TV
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