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Friday, November 18, 2022

Ten Years of Think with Google

Have religiously read Think with Google, in general nicely done.   Here a good review of all the insights. 

10 years of insights from Think with Google

Oct 24, 2022, Natalie Zmuda, Global Editor-in-Chief, Think with Google

Illustration of people using phones and laptops around a tall numeral-10 sculpture adorned with balloons.

The year is 2012. You and a record-setting 8 million people are watching live as skydiver Felix Baumgartner breaks the speed of sound with his 24-mile fall to Earth. In another tab, PSY’s “Gangnam Style” plays for the umpteenth time. Later in the year, it will become the first YouTube video to hit 1 billion views. You’re doing all of this, of course, on your desktop, a device that still accounts for more than 90% of web traffic globally.

That same year, we introduced Think with Google to give readers insights into behavioral and cultural trends based on Google data.

So much has changed in the decade since. For one, there’s a much higher chance you’re reading this article on mobile, which now makes up almost 60% of global web traffic. In that time, Think with Google has charted the evolution of consumer behavior as new digital technologies have emerged.

To mark the 10-year anniversary of Think with Google, here’s a selection of insights that tell that story. ... '

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