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Tuesday, November 15, 2022

Targeted Billboard Ads as Privacy Nightmare

 Saw this kind of approach presented for retail advertising. 

Targeted Billboard Ads Are a Privacy Nightmare

Gizmodo, Mack DeGeurin, October 13, 2022

A report from the U.K. civil liberties group Big Brother Watch highlights privacy concerns related to targeted digital advertising on physical billboards. These billboards use facial recognition software to generate ads personalized to passers-by. Big Brother Watch's Jake Hurfurt calling the practice "some of the most intrusive advertising surveillance we've ever seen in the U.K." The report raised concerns about the mass collection of user data, including precise GPS location, gender and age demographics, and behavioral data, which it said "is being gathered not just to work out if an ad campaign was successful, but to alter how people experience reality without their explicit consent, all in an attempt to make more sale." ... ' 

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