State of Digital Grocery

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The State of grocery retail around the world

October 6, 2022 | Podcast

By Bill Aull, Dymfke Kuijpers, and Daniel Läubli

The state of grocery retail around the world

A survey of more than 30,000 consumers and 100 grocery CEOs reveals the challenges—and opportunities—that grocery retailers face today.

Changes to the global grocery retail market are happening fast. Trends that emerged during the pandemic are persisting, reshaping the industry. Consider this: in December 2019, the percentage of e-commerce grocery sales in the US market was slightly under 4 percent; it’s now in the low teens and is expected to reach roughly 25 percent by 2030. The adoption of online grocery is expected to be even higher in parts of Europe.

In this episode of the McKinsey on Consumer and Retail podcast, three McKinsey experts share insights from their latest research on the global grocery retail industry. An edited transcript of their conversation with host Monica Toriello follows. Subscribe to the podcast.

Monica Toriello: Today we’re going to hear about the state of grocery retail all around the world. McKinsey’s Retail Practice has undertaken a huge research effort that encompassed surveys of more than 30,000 consumers and more than 100 grocery CEOs globally about what’s happening in grocery and what the future of the sector might look like. We’ll hear from the regional leaders of this research to tell us about what they’re seeing in Asia, Europe, and North America.

First up is Bill Aull, a partner who leads McKinsey’s office in Charlotte, North Carolina. Bill has expertise in a number of retail and consumer packaged goods (CPG) topics, including merchandising, category management, and strategy. Bill, thanks for being here—and tell us one or two things that you get at every trip to the grocery store. For me, it’s seltzer water and some kind of dried fruit. What is it for you?   (podcast at link, following grocery closely) ... '