A how and why is presented.
Your blueprint to building in the metaverse in McKinsey
October 29, 2022 Is the metaverse is coming for all of us? COVID-19 ushered in a new normal in so many ways—for Ken Wee, chief strategy officer at Activision Blizzard, the pandemic accelerated the degree to which everyone engages in digital experiences. “The total addressable market for interactive entertainment is increasing dramatically,” he told partner Hamza Khan—and that’s just scratching the surface of the metaverse’s true potential. In Metaverse Talks, a new series, Khan and others interview key metaverse players to set out a framework for how organizations can navigate these uncharted waters. For more from Wee and others on why the metaverse is the next generation of the internet, check out the collection below.
Appealing to a broader audience
Exploring the business promise of the metaverse
Building a safer metaverse
Building an open metaverse
Gaming for a cause
More on the metaverse
Digital twins: The foundation of the enterprise metaverse
What is the metaverse? | McKinsey Explainers
Value creation in the metaverse
Probing myth and reality in the metaverse ... '
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