A reasonable simplified introduction
Digital twins: What could they do for your business?
October 3, 2022 | Podcast
By Kimberly Borden and Anna Herlt
Less waste, shorter times to market, constant customer insights: the advantages of applying digital twins are many—if you get the conditions right.
Just what is a digital twin? An avatar representing a person or a business in a virtual world? A CAD 1 drawing of a product? A computer algorithm testing the effects of changing one design element on multiple outcomes? Although the term is being heard more frequently, a clear definition can be hard to come by.
This episode of McKinsey Talks Operations—the first in a short series on digital twins—begins our journey into discovering the potential of digital twins by exploring what they are, and also what they are not. The conversation between Kimberly Borden and Anna Herlt, partners in McKinsey’s Operations Practice, is guided by Christian Johnson. The transcript below has been lightly edited for clarity.
Digital twins: What could they do for your business?
Data ethics: What it means and what it takes
Christian Johnson: Your company’s future success demands agile, flexible, and resilient operations. I'm your host, Christian Johnson, and you’re listening to McKinsey Talks Operations, a podcast where the world’s C-suite leaders and McKinsey experts cut through the noise and uncover how to create a new operational reality.
The term digital twin is becoming a lot more common in the business press, but it’s also a bit of a buzzword that often lacks a clear definition. And without that clarity, knowing where and how to use a digital twin—and, even more important, how to capture the potential value—is challenging, to say the least. To help us get under the skin of what a digital twin is and isn’t and to understand how it could help companies across the value chain, I’m delighted to be joined today by two experts in the field: McKinsey partners Anna Herlt, based in our Munich office, and Kimberly Borden in Chicago, who are leaders working with clients to understand the potential and application of digital twins. Kimberly and Anna, thank you for joining us today.
OK, Anna, let’s start with trying to understand a bit more about our subject today. A nice, easy question to kick us off. So, what is a digital twin? ... '
No comments:
Post a Comment