/* ---- Google Analytics Code Below */

Wednesday, November 24, 2021

Nike in the Metaverse

 A look at the potential view of a maketing future.


Will fans visit Nike in the metaverse?

Source: Nike, by Tom Ryan

Nike has created a virtual world on the Roblox online gaming platform, NIKELAND, that enables fans of the brand “to connect, create, share experiences and compete.”

Players dress up their avatars in Nike-branded footwear, apparel and backpacks while competing in mini-games, such as “Tag,” “Dodgeball” and “The Floor Is Lava.” A NIKELAND tool kit enables creators to design their own mini-games from interactive sports materials.

The applications take advantage of the accelerometers built into mobile devices to transfer users’ offline movement to online play. Nike writes, “For example, you can move your device and body IRL to pull off cool in-game moves like long jumps or speed runs.”  .... ' 

No comments: