Getting an Audience to Remember Your Presentation
by Art Markman
Lots of articles about giving good presentations focus on structure and style. Tips focus on the role of stories to get people interested in the material, the value of summaries at the end of talk, and the many facets of presentation performance – things like how you should stand and ways to use your hands and arms as you speak. ... At the foundation of any presentation, though, is a fundamental goal that is often overlooked in helping speakers to design their presentation: that the presentation change the audience in some way. ... "
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