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Monday, October 26, 2015

Companies Reaching out to Millennials

In the HBR:  How established companies, as in  hospitality and insurance,  are reaching out to Millennials.  Need for a new kind of talking.  We met with their innovation people five years ago, and the changes were understood even then.  There is also a significant contingent of people of all ages behaving this way.  Technology integration was and is a strong component.     Changing both the style, frequency and content of conversation.

" .... By now, we have all heard a great deal about marketing to Millennials. Where do they shop? The internet. What don’t they like? Being pitched to. How do we know what they do like? They tell their friends (and the world) on Instagram, Facebook, Twitter, Pinterest, Vine, and other platforms that many non-Millennials haven’t even heard of. If they don’t like a company’s product, or an experience they had, the whole world will know about it. Fast. ... " 

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