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Friday, October 30, 2015

Clorox Mapping Flu Real Time with Social

This relates to some work we did in the 90s on detecting epidemics and bioterror.  See the tag,

Clorox analyzes social media to predict flu outbreaks 
Clorox is promoting its sanitation products with an online push called Clorox Cold & Flu Pulse, which gives consumers a real-time flu report for their locality based on analysis of social media conversations. Clorox's tool is the first to use social chatter for flu predictions, rather than mapping outbreaks as they happen, said marketing professor Jonah Berger. Consumers can also add their own information using the hashtag #StoptheSpread. MediaPost Communications (10/28)

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