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Sunday, December 02, 2012

Payment Data

It is suggested that the data associated with payment is more valuable than the any payment fees  themselves.   More.   " .. Tomorrow: Payment Data Will Revolutionize Commerce & Advertising ... As society goes increasingly cashless, payment companies will have a larger business, and a more valuable one, in closing the loop for offline transactions and helping deliver customers. The data they possess is without equal; did somebody buy something? How much did he spend? What did she buy? Paper money cannot be tracked in this manner. In order for Online-to-Offline commerce to take flight, every merchant needs an ability to track online/mobile action to offline purchase, and PayPal Here, Square, GoPayment and others could provide just this for a whole new class of small merchants. ... " 

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