Wednesday, December 26, 2012
War Gaming Innovation Strategy
Battle testing an innovation strategy. In the McKinsey Quarterly. This does remind me of defense department approaches, that were reimplemented in big enterprise. Essentially a simulation approach. Possibly with game theoretic additionas. Though this has been done typically for tactical rather than innovation goals. " ... By simulating the thoughts, plans, and actions of competitors, these companies are improving their products and services, while gaining a deeper understanding of how their innovation assets compare with those of rivals—insights that help them better identify, shape, and seize opportunities. ... "
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