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Thursday, December 27, 2012

Who Uses Neuromarketing?

During the early days of our cognitive science work we often asked this question. Who among Fortune 500 companies have used techniques to measure and understand the non conscious interaction between consumers and products.  What techniques did they use and how did this help their business strategies?   How did this compare to classical methods of understanding the motivation of consumers? Neurorelay provides a good overview this work by a number of well known companies.   These examples are not case studies, but indications of the kind of research still under way.  Much was also done non publicly during this time period.  This link is a good place to understand the range of investments underway in this space.

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