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Thursday, December 13, 2012

DunnHumby and BzzAgent Pulse

In AdAge:    Kroger and Unilever are among the pleased users.  Some good detail here:  " ... Pulse draws data not just from the million BzzAgents, but also from the Dunnhumby Continuous Panel, a group of 6 million households drawn from the Kroger shopper database and normalized to provide a national view of product sales, he said. ...  Mr. Bradley said BzzAgent Pulse has proved useful across Unilever functional areas -- including sales, brand marketing, market research and research and development. ... "

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