Addresses the sharepocalypse. I am confused, both before and after the private introduction of 'Bottlenose', but it may be worth examination:
" It's hard enough being a normal user, but some have millions of people tweeting at them! How are they supposed to process all those messages? In the Information Age, you'd think more data would be a good thing, but on the social Web, the opposite is true. But the aforementioned Nova Spivack - along with co-founder Dominiek ter Heide - has just unveiled Bottlenose, and it could be the tool that helps us avert The Sharepocalypse in the nick of time.... "
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