Yet another example of a company using QR codes in packaging and using them for a specific campaign. As more consumers learn to use them, this will evolve further. The scan statistics are interesting: " ... Aside from the cups, the QR codes will appear on posters. The code leads to a landing page on Facebook that allows users to throw snowballs at friends. A recent Taco Bell campaign generated 460,000 scans in three months, of which 7% of the traffic came from people without smartphones, he said. ... "
Friday, December 02, 2011
Coke Embraces QR Codes
Yet another example of a company using QR codes in packaging and using them for a specific campaign. As more consumers learn to use them, this will evolve further. The scan statistics are interesting: " ... Aside from the cups, the QR codes will appear on posters. The code leads to a landing page on Facebook that allows users to throw snowballs at friends. A recent Taco Bell campaign generated 460,000 scans in three months, of which 7% of the traffic came from people without smartphones, he said. ... "
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