I like adding the emotion part. News release:
" ... In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd. Reports in September suggested that neuromarketing specialist EmSense may be sold and/or broken up. At the time, Moses confirmed to MediaPost that the firm was ‘going through a sales process’, which was expected to be completed soon - tho' no further announcement has been made. ... "
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