General Mills Portal for Open Innovation

A good example of a CPG company looking for new ideas.  Open innovation at work: " ... General Mills launched G-WIN Digital, an avenue for consumers to give the food company feedback on applications and games. Consumers with digital-product ideas can use G-WIN to send their concepts directly to the company's marketing team. "Our goal is to make sure that people outside of General Mills know that we have an open invitation to talk about emerging technologies and digital capabilities," said Chief Marketing Officer Mark Addicks.... "