Brought to my attention. The Duke Synovate Research Center. Sounds similar to our own Innovation Center founded in 2000. It will include board members from CPG companies. " ... The center will focus on advancing the research in shopper decision making, how to create demand generation through the shopping experience, and provide an integrated view of consumer and shopper marketing ... " . Press Release. Also has a strong connection to Ipsos. Will continue to follow the development. To what extent are they considering virtualization of of the retail process, as we did? If anyone from Synovate would like my help, let me know.
Tuesday, December 06, 2011
Duke Synovate Research Center
Brought to my attention. The Duke Synovate Research Center. Sounds similar to our own Innovation Center founded in 2000. It will include board members from CPG companies. " ... The center will focus on advancing the research in shopper decision making, how to create demand generation through the shopping experience, and provide an integrated view of consumer and shopper marketing ... " . Press Release. Also has a strong connection to Ipsos. Will continue to follow the development. To what extent are they considering virtualization of of the retail process, as we did? If anyone from Synovate would like my help, let me know.
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