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Thursday, December 08, 2011

In Defense of Gamification

In Gigaom:   " ... Gamifications can have a bad rap, admits Gabe Zichermann, CEO of Gamification.Co. He said people think it means turning everything into Angry Birds.... But he said companies are increasingly turning to gamification to accomplish a number of real world goals and they’re not simply turning everything into a game. They’re realizing that gamification, or the use of key game concepts to engage users and solve problems, can be a powerful way to create happiness and innovation and spur on results and education among its workforce" .  As I also emphasized in a recent presentation, gamification is all about lifting engagement to a level where the boring can be made interesting, and the mundane, exciting.    If you do that, it is a useful technique.

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