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Wednesday, November 30, 2011

More on Procter & Gamble Virtual Retail

I mentioned in a previous post P&G building virtual retail spaces and using this idea to better understand the shopping consumer.  Now an article about how they are outsourcing the management of some 20 P&G virtualization centers to Accenture.  A example of how virtual solutions can lead to effective innovation centers. See my previous note and links to this.  Interested further in this idea?  Contact me.  Includes a PDF link with more information.

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