In Mediapost. I like the approach, will follow to see how it develops.
' ... Reckitt Benckiser has created a branded social-media game called poweRBrands, in which players solve marketing dilemmas and move up a virtual corporate ladder. The aim is to raise awareness of Reckitt Benckiser, while also serving as a recruiting tool. MediaPost Communications/Marketing Daily (7/16) ... '
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