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Wednesday, July 14, 2010

Smartphones as Checkouts

Very likely I think, it simplifies a number of things, and creates a new channel to the shopper. What are the implications for manufacturer and retailer?

Smartphones may be checkouts of the future
Greg Buzek, president of the researcher IHL Group, says consumers are already using their phones to compare prices and read reviews while shopping. He said Apple owns patents in loyalty and payment technologies, and said "it is foreseeable" that retail purchases "could be scanned and transacted through the mobile device rather than a stationary self-checkout." Progressive Grocer (7/13) ... "

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