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Friday, July 30, 2010

Mobile Choices

Another example of the use of Mobile to engage in-store, note in particular the use of barcode scanning, which is becoming more common. I recently saw several people scanning product in a store. I am taking a look at the vendor mentioned: Shopkick.

Mobile Choices at Macy's and Best Buy by Evan Schuman

Macy’s and Best Buy this summer will launch programs that let the retailers interact with customers while they are using their mobile phones. Both programs will leverage consumers’ GPS-revealed exact location and the barcode-scanning capabilities of their phones. But which of several approaches each chain will use has yet to be determined, according to the CEO of the vendor (Shopkick) providing the software ... '

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